In recent years, there have been many innovations in the types of special effects lenses that are used by the theatrical industry to transform the eyes of their actors. Special effect lenses are used to create eye appearances that cannot be obtained in any other way and because the eyes are considered to be the windows to the soul, having dramatic eyes on the actors in the movie can pull the entire look of the character together in a way that is incomparable. Because of the growing popularity of these types of color contacts lenses, some people that are not in the theatrical industry have chosen to purchase and wear these lenses as a fashion statement.